UPDATE 2:
So, after the video this story is about was gone for several days, it is back online for now. At this point i think everything is being said. If there are more relevant news i will write a new post but not update this one.
UPDATE:
It seems that the story i decribe in this post caused some more confusion. After the video was officially released on the band’s YouTube Channel many People reacted to it. But now the video was taken down! It’s not available anymore.
In all consequence it means that the reaction channels have to take their videos down as well… act fast, i smell incoming copyright strikes.
This whole thing leaves me a bit speechless but i believe even more that the people who caused this confusion (certainly not in favor of the band) should be ashamed. Also, whoever manages the band’s YouTube account and video releases… really has to do a much better job.
Original Post:
This is how I helped “The Warning” to rescue their precious release momentum, after a reaction channel “reacted” to a video that wasn’t officially released by the band yet.
On August 21/2025 the rock band The Warning released their Live-Album and Concert Film “Live from Auditorium National, CDMX”, a very big and important moment for the band.
So far (August 27/2025), the Concert Film is only available in select AMC Theaters in the USA and Cinépolis Theaters in Mexico. The band only released some short teaser spots on their official YouTube-Channel.
No original footage of the massive production could be found anywhere…
Well,
until a reaction channel presented the original clip of the song “Automatic Sun” proudly on YouTube, even before the band had released it – messing up the band’s release schedule and literally stealing the release momentum in favor of some clicks!
The excuse was as naive as it can get. Because the video had been posted on people.com before, the reaction channel thought it would be “fair to share”.
This feels so wrong on so many levels!
Here’s the problem: The video still was set to “unlisted” which means that it’s secret, doesn’t appear in search engines and can only be seen by people who know the exact link.
There’s a reason when a video is unlisted! It means that the band doesn’t want to make it public yet, but give the link to professional partners like people.com for an exclusive article.
People.com isn’t exactly a small magazine, so somebody found the article and posted it on the band’s Patreon.
And so the reaction channel literally was the first that showed the clip on YouTube, not having the slightest doubts. Although no official statement or announcement had been made by the band at that point on any of their official channels. The exclusive video wasn’t exclusive anymore.
I knew there was something wrong and so I contacted the band.
I basically told them that the link to their unlisted video had been leaked and that random channels had already started making content with it. And that I couldn’t believe that this was the way The Warning wanted to release their precious work.
Only hours later the video was set up for a YouTube Premiere at 8am Berlin Time on August 27, which means it was in the middle of the night in the US/Mexico when it went public! Makes no sense, right? But the band really had to hurry up and gain some of the momentum back, due to super naive, ignorant and selfish behaviour of some Youtubers.
I don’t want to be too harsh. People make mistakes. And I know that this particular reaction channel is a good one. I don’t think they had bad intentions, they were just on an exclusive content hunt and they overshot the target.
But I still feel a bit ashamed about my content creator colleagues. And maybe it also explains why reaction channels are seen as shady business by many.
If you run a YouTube-Channel where you basically make content off of other people’s work: Check your sources, think twice and FRICKING KNOW YOUR PLACE!
Even if it’s legally right and technically possible, you don’t have the moral right to publish a band’s videos before they officially do – only because you found a link somewhere on the internet. This particular clip was clearly meant to be exclusively on people.com and not on some random channels.
Fortunately the band reacted way cooler than I did.
They just released the clip as fast as they could in the best way possible without making a big drama.
Although, in a sad consequence, they need to re-consider their strategy next time they share an unlisted link with somebody. All of this may be just common internet behaviour, who cares, but I know for sure that I don’t want to be that person ramming a damn fine band in the side.
Anyways, my best regards to The Warning. Good luck with the Concert Film and Album! And to that reaction channel: Do better.
I’m glad I could help.